Marketing Management Degree

Marketing managers are marketing specialists with management responsibilities. They are responsible for spearheading the development of new marketing campaigns, analyzing market trends, and determining key demographics to target. Marketing managers are usually involved in the business side of marketing operations, rather than the brainstorming phases of a marketing campaign where creative ideas are discussed. In order to be effective leaders, marketing managers should be good communicators, decisive, and effective under pressure.

Students enrolled in marketing management degree programs are typically required to complete courses in consumer behavior, market research, distribution, promotion, pricing, communications, sales management, and advertising. Since international business and e-commerce are important aspects of modern business, many programs require students to complete courses in international and online marketing.

Explore online and campus-based marketing management degree programs offered by accredited business schools and colleges.